Hey, there! Come in...

Welcome to Okapi's blog.

You can't imagine how badly I wanted to launch this section to share with you, without limitations (and without much filtering), all those pills of information that I have the confidence that can help you to boost your communication.

What can you expect to find here?

Well, as a starter, I could tell you that in this blog you will find a lot of topics about translation, copywriting and content writing... And I'm sure I wouldn't be telling you anything you wouldn't already expect.

But that certainly is an understatement.

My true intention is to show you the potential and importance of a well-designed communication when it comes to promoting your project in social media. In its broadest sense.

That's why issues such as strategy and planning, before getting down to work; branding and corporate photography as forms of expression of the brand personality; and even online advertising will also have their own little space here. Because each and every one of these areas is vital for your communication to work like a well-oiled engine.

And who is going to take the reins of the keyboard to share this information with you?

Well, in most of the posts, you'll find me.

So, as I was telling you, I am very passionate about communication in general. Even though it took me a while to realise that this was the case.
Before I studied my degree in Translation, I had a much more simplistic view of communication. For me, up to that point, it practically boiled down to:

communication = languages

Fortunately, now I know this process in a much more comprehensive way.

Gone are the times when I would look at the titles on my bookshelf and think I was as lost as a fish out of water. That motley mix of subjects I was interested in seemed to make no sense (anthropology, neurolinguistics, psychology, marketing and even biology), until, finally, one day, I found the common thread that linked them all up: human communication. And, thanks to that, the vision behind Okapi.

During my own journey to bring Okapi to this point and make it a reality, I have also been lucky enough to meet people who put their work at the service of brands that have a lot to contribute every day. People who I would love for you to meet and let them share with you how their services help transform the projects they work on into reality.

OK, so... When can we meet again for another chat?

Just as before starting a new conversation, I can only tell you that... it depends. As a starting point, let's start by meeting here once a month, to get to know each other better. If everything goes well, and you find the posts I share with you to be interesting, I'll make sure that the conversation keeps flowing and that we see each other more often.

I hope that you find each of the blog posts helpful; that they act as a catalyst to engage with and further explore those issues that are holding you back when it comes to presenting your proposal to the world; and, above all, that they provide you with a much more complete vision of entrepreneurship, online marketing and communication.

And, if you think the wait is getting too long, we can continue chatting and sharing on social media. You can find more about Okapi at Instagram, Facebook y Pinterest. 

See you here for the next post?